Flexibility. First of all, it's the diversity of services and pricing models for various customer needs.
Identify Customer Needs and Expectations.
Off-page SEO simply tells Google what others think about your site. For example, if you've got a lot of valuable links pointing to your pages, search engines will assume that you've got great content that provides value for users. People only cite, reference, and share content they like.
Google notes that: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Keyword research is important because it can reveal vital information to grow your business online. Keyword research can tell you what terms people are actively searching for, the competitiveness of those keywords, and help guide your content marketing plan to increase organic search visibility, rankings, and traffic.