i) LED Billboard
ii) Outdoor Billboard
1. Increase Frequency Of Consumer Exposure
Advertising billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers throughout the day. Given the number of commuters and drivers on the road, this advertising medium is effective in capturing the attention of the target audience.
2. Effective Medium of Awareness Advertising
Strategic location and unique design of billboards are instrumental to making sales and converting an audience into an instant customer. If a person driving by sees the billboard and suddenly realizes the need to buy the advertised product, it will be convenient for him/ her to drive to the nearest establishment offering that product. Also, it can be increase sales since anyone can just go online after seeing the website on the billboard.
3. Customized Placement
Place your billboard advertisement wherever you feel it will have the most impact. This can be a big opportunity when you have a business you want to draw traffic to right off a particular highway exit. You can also use billboards in areas where reaching people is difficult. By placing your billboard advertisement along one of the main roads around the community, this will greatly increase your visibility.